Intel named as title sponsor of ESL esports event in UK

Technology firm to put its name to ESL Premiership for 2018 season.

Intel named as title sponsor of ESL esports event in UK

Intel has agreed a deal with esports organisation ESL to become the title sponsor of its UK-based ESL Premiership competition for the 2018 season.

Under the terms of the partnership, the US technology company will use its 8th Gen Intel CoreTM i7 processors to power all computers used during the offline final of the tournament.

In addition, Intel will collaborate with British electrical retailer Currys PC World in order to promote its processors in gaming machines, which are sold by the London-headquartered company.

The new agreement expands Intel’s relationship with ESL after the tech giant became a global technical partner of the esports organisation in June 2017.

“Intel is the largest endemic brand currently within esports,” said James Dean, managing director for the UK at ESL. “To have Intel as headline sponsor of the ESL Premiership for 2018 not only solidifies that claim, but adds further credibility to our national championship, which has grown year on year for the past five years.”

He added: “We’re also pleased to have the involvement of Currys PC World, another household brand familiar to UK gamers for years. Partners like these are imperative to running successful, national-level esports. We are proud to be associated with brands like Intel and Currys PC World and we look forward to working with them closely to further develop the growing grassroots esports ecosystem in the UK.”

The ESL Premiership features four titles, the first of which is Rainbow Six, which got underway in the 2018 season on 15th January and will end on 19th February. The Rainbow Six live finals will follow on 10th and 11th March.