Rolling sports business news wrap: Every deal, every day

Top story: Napoli star Lorenzo Insigne signs Adidas deal.

Rolling sports business news wrap: Every deal, every day

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Top story

Italian soccer star Lorenzo Insigne has signed a sponsorship deal with German sportswear giant Adidas


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The agreement was formalised by the attacking midfielder's parent club, Napoli, in what has been hailed as a ground-breaking move for the Serie A outfit. 

The deal sees Adidas become the first technical sponsor to sign an agreement with Napoli chairman Aurelio De Laurentiis that includes image rights. 

De Laurentiis previously insisted that all image rights should belong to Napoli, which prevented players from signing personal endorsements for boots and other products. The 68-year-old's firm stance has reportedly deterred players from joining the club in the past, because they would have to terminate all existing deals with sponsors.

“I thank Adidas for welcoming us in its big family with this agreement," said De Laurentiis. “I hope that there will also be collaborations with other players and those in the form of other initiatives.

“I’m sure our fans in Italy and around the world will view this new friendship with interest and satisfaction, as well as acknowledge the business activities it will generate.”


World Archery has extended its long-running partnership with Longines. The agreement will see the Swiss watchmaker remain the official timing and scoring sponsor for the Archery World Cup and World Archery Championship, a role it has held since 2008. 

The Handball-Bundesliga, the top-tier of the sport in Germany, has prematurely extended its strategic partnership with Hummel until at least 2022. The league first partnered with the Danish sportswear brand in 2011.

STATS, the global sports data and intelligence provider, has signed a five-year deal with the National Rugby League (NRL), the highest level of rugby league in Australia.  

The Houston Outlaws, who compete in Activision Blizzard's Overwatch League esports competition, have named telecommunications giant T-Mobile as their official wireless partner. 

Uptime, a premium energy drink, has been named as an official partner of Little Caesars Arena, home to the Detroit Pistons of the National Basketball Association (NBA) and the National Hockey League's (NHL) Detroit Red Wings. 

Arco will be the official uniform provider to the Glasgow 2018 European Championships. The inaugural edition of the multi-sport event is being co-hosted by Glasgow and Berlin in Germany, with the Scottish city set to stage aquatics, cycling, gymnastics, rowing, triathlon and a new European Golf Team Championships.

Top-tier Brazilian soccer side Atlético Mineiro have named America Net as their new back-of-shirt sponsor. The Campeonato Brasileiro Série A club's partnership with the telecommunications and connectivity operator runs until the end of January next year. 

Kölner Haie of the German Ice Hockey League have extended their partnership with Toyota, which will continue to be the team's main sponsor until the end of the 2020/21 season. 

Media rights

The National Basketball Association's (NBA) Brooklyn Nets have extended their broadcast partnership with the Entercom radio network. The multi-year agreement will see New York's WFAN station continue to hold radio rights to all of the team's games until the end of the 2020/21 season.  

The Olympic Channel global digital platform has partnered with the European Handball Federation (EHF) to stream the upcoming Women's EHF Final4, the climax of the Champions League club competition, which takes place in Budapest, Hungary from 12th to 13th May.

Public service broadcaster Zimbabwe Broadcasting Corporation has agreed a deal to show matches from the Premier Soccer League, the top tier of soccer in South Africa, on its television and radio stations. 

German sports network Sport1 has retained the rights to the World Endurance Championship (WEC) motorsport series until the end of the 2018/19 season. 


Top-tier German soccer club Eintracht Frankfurt have partnered with the US Global Performance Academy (GPA) to organise a training camp for young players between the ages of 9 and 17 during their summer tour of the US.  


The Women's National Basketball Association (WNBA) has announced that Sylvain Labs, an innovation and brand design consultancy, will work closely with the league to develop a long-term growth strategy and identify new marketing opportunities. 

Beef of the day

National Football League (NFL) star Bobby Wagner has signed an endorsement deal with Oberto Beef Jerky.

The Seattle Seahawks linebacker, 27, will be the new face of the company, and has already appeared in a TV commercial alongside ESPN's Stephen Smith called 'The little voice inside my stomach'. 

"I spend an enormous amount of time perfecting my craft," said Wagner. "So it's great to team up with a brand like Oberto on a campaign that speaks to what I believe in, that to perform our best and give our fans the best game possible, we need to put in the work."