InfrontRingier scores FC Zurich rights deal

Agency to handle marketing rights of Swiss soccer club for six years.

InfrontRingier scores FC Zurich rights deal

InfrontRingier, the joint venture between the Infront sports marketing agency and Swiss media company Ringier, has agreed a six-year deal for the exclusive marketing rights of top-tier Swiss soccer side FC Zurich, starting from the 2018/19 season.

The agency will also market the commercial media and sponsorship rights of the Super League outfit and their junior teams.

InfrontRingier will implement a tailored marketing campaign that will include the support and further development of existing sponsorship partnerships, the procurement of new sponsors, and the sale of hospitality packages at Zurich’s Letzigrund Stadium.

"We are pleased to have completed this longstanding partnership with one of the most successful football clubs in Switzerland," said Martin Blaser, managing director of InfrontRingier. "Building on the sporting successes, this long-term cooperation provides an excellent basis for the continuous development of the commercial structure of FC Zurich."

Ancillo Canepa, president FC Zurich, added: "As part of our strategic realignment, we also want to strengthen our positioning in the area of market development. With InfrontRingier we have found a competent partner. That's why I'm looking forward to a good and successful cooperation."

FC Zurich are currently third in the Super League in 2017/18. They lost 5-1 away to Lausanne-Sport on 17th December, and will face top-tier Azerbaijani team Gabala FC on Wednesday in an international club friendly.