Infront signs IIHF World Championship deal with TV4

16 February 2011 | Posted in Broadcast, Ice Hockey, Europe, | By Michael Long

Infront Sports & Media has secured a comprehensive media rights agreement with the television network TV4 for coverage of the 2012-2017 IIHF World Championship.

The Swedish-based broadcaster acquired the exclusive rights for its home country as well as for Denmark and Norway, ensuring long-term coverage of the tournament in one of the biggest ice hockey markets worldwide. 
The agreement between Infront, the exclusive commercial partner of the IIHF for the annual tournament, and TV4 covers all television (including terrestrial, cable, satellite, and broadband platforms), radio and internet as well as mobile rights on a free and/or pay basis. The 2012-2017 IIHF World Championships – in particular the games of the Swedish national team – will be covered across various platforms of the TV4-Group, including television channels and websites.
"We look forward to providing the TV4 audience with comprehensive coverage of one of the biggest sports events of the year. Furthermore we are significantly strengthening our position within ice hockey in the region," said Johan Kleberg, head of sports rights acquisitions for the TV4-Group. "The 2012 and 2013 tournaments are of particular interest as they are co-hosted by Finland and Sweden and will attract significant levels of public interest and in-depth coverage across the whole of Scandinavia."
Bruno Marty, Infront's executive director of winter sports, added: "This agreement between Infront and TV4 is remarkable as it ensures the long-term coverage of the IIHF World Championship in one of the world's major ice hockey markets. The final of the 1970 IIHF World Championship reached one of the highest TV-audience levels in Swedish broadcast history and figures have remained high ever since. This is clear proof of the popularity and unparalleled status of ice hockey in the country. We are convinced that the high-quality host broadcast production supervised by Infront will provide a base from which TV4 – over the course of the next six years – will be able to supply some of the best and most successful ice hockey programming to date."
As exclusive media and marketing partner of the IIHF, Infront Sports & Media is not only handling the host broadcast production, but also the global media and marketing rights for the IIHF World Championship. In 2012 and 2013 the group's role will become even more comprehensive. Through its subsidiaries in Finland and Sweden, Infront is in partnership with the two organising committees, providing expertise and support in various areas related to the event, including national sponsorship rights, VIP hospitality services and promotion.
The 2011 IIHF World Championship will be held in Bratislava and Kosice in Slovakia from 29th April to 15th May and can be followed by fans in the Scandinavian and Baltic region on Viasat. The broadcaster has held the rights for the IIHF World Championships for the last 23 years.
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