Infront Sports & Media and Serie A have formally confirmed a media rights agreement for the three seasons to 2017/18.
The new contract was signed in Milan on Wednesday, following months of negotiation and rumour. The fundamentals of the agreement were agreed in December, but in a statement Infront confirmed that it has guaranteed the league a minimum revenue of é5.94 billion (US$8.28 billion) for the next six seasons.
As previously reported, the contract includes an option to extend the agreement for a further three seasons, until 2020/21.
Infont will now begin work on preparing the media packages for the domestic rights to Serie A, the TIM Cup and TIM Supercup, covering the 2015/16 to 2017/18 seasons.
Infront has sold Serie A media rights in Italy since agreeing an initial six-year deal in 2009. That agreement, worth US$6.9 billion in total to the league, had been due to expire at the end of the 2015/16 season, but the final year of the deal has now been superseded by the new contract.
Maurizio Beretta, the president of Lega Serie A, said: “We are proud to continue our strategic partnership with Infront. Over the past years it has allowed us to increment the media rights value.
"The new agreement confirms that Italian football is of great value - recognised nationally and internationally - and, thanks to the new technologies, we will work on diffusing it globally, with a particular attention to new generations.”
Infront chief executive Philippe Blatter added: “In the past six years, the League and Infront have proven the success of its partnership, significantly increasing the value of Lega Serie A media rights and further exploiting the high potential of the respective properties.
"We are delighted to continue to provide our professional advice and expertise to our partner Lega Serie A – further strengthening the appeal and accessibility of Italian football and providing seamless, targeted and premium football content across multiple delivery platforms and devices for the fan.”