Infront renews as Four Hills global marketing partner

Agency extends with German and Austrian ski bodies until 2022.

Infront renews as Four Hills global marketing partner

Infront will continue to sell the global marketing rights to ski jumping's prestigious Four Hills Tournament, or Vierschanzentournee, for another four years.

The global sports marketing agency has renewed its long-term partnership with the tournament's organisers, Austrian Ski Federation (ÖSV) and the German Ski Association (DSV), until the end of the 2021/22 season. Wanda-owned Infront will retain sponsorship and marketing rights to the two events in Germany, at Oberstdorf and on New Year's Day in Partenkirchen, and to the Austrian events in Innsbruck and Bischofshofen.

Infront first became a partner of the series in 2010.

News of the renewal comes after Polish jumper Kamil Stoch completed a clean sweep of the four events in 2017/18, becoming only the second man to do so in one season after Germany's Sven Hannawald in 2002.

"I am very pleased that we can continue the cooperation for the marketing of the Four Hills Tournament with DSV and ÖSV for another four years," said Stefan Krauss, the managing director of Infront Austria. "Both associations are among the most important representatives within the International Ski Federation [FIS] and the Four Hills Tournament is certainly one of the most traditional sporting events worldwide.

"It is a special honour for Infront to go into the third cycle together with the ÖSV and DSV."

DSV Marketing managing director Walter Vogel credited the Infront partnership with helping the organisers to "gradually increase the quality of the tour for all four locations over the past few years".

Peter Schröcksnadel, the president of the ÖSV, added: "The Four Hills Tournament is often referred to as the annual World Championships by media representatives, which is entirely justified given the athletes' starting list and by the services offered.

"How attached fans are to this event was once again made clear at the Bergisel Ski Jump this year. From early morning until the end of the ceremony, approximately 17,000 visitors have continuously celebrated and cheered for the athletes despite constant and heavy rain. Only a few other sports are so lucky to have such a fantastic audience."