Infront announces multiple global ice hockey deals

Swiss company confirms media rights for flagship ice hockey events.

Infront announces multiple global ice hockey deals

Infront Sports & Media has secured media rights agreements for several major ice hockey properties, including the International Ice Hockey Federation (IIHF) Ice Hockey World Championship.

The Wanda Sports-owned Swiss marketing company has reached agreements with various international broadcasters to secure long-term free-to-air and pay-TV coverage for the IIHF Ice Hockey World Championship, the Champions Hockey League, and the sport’s oldest tournament, the Spengler Cup Davos.  

The agreement means that Infront’s newest partner, the NHL Network, will televise the IIHF Ice Hockey World Championships across the United States, the Cayman Islands, and Bermuda from 2018 to 2020.

In Slovenia, national public broadcaster RTV Slovenija will hold exclusive rights to the IIHF Ice Hockey World Championship from 2018 to 2023, along with the Champions Hockey League until 2022/23. Pay-TV broadcaster Arena Sports will also televise the aforementioned ice hockey properties for the same duration across Bosnia, Croatia, Kosovo, Macedonia, Montenegro, and Serbia.   

Infront’s deal with Latvian providers Lattlecom and Latvian Television (LTV) will give the two broadcasters the exclusive rights in Latvia to the IIHF Ice Hockey World Championship for the next six years. Lattlecom has also agreed to become partner of the Champions Hockey League until 2023, as well as this year’s edition of the Spangler Cup Davos.

“We are always striving for comprehensive coverage - both for free-to-air and pay-TV viewers,” said Bruno Marty, Infront’s executive director of winter sports. “Catering to the high demand for winter sports, we are very pleased that some of our flagship ice hockey properties have been taken up by renowned broadcasters across the world.”

Elsewhere in ice hockey, Infront has secured Zurich Insurance Group as an official sponsor for the IIHF Ice Hockey World Championships from 2018 to 2020.

The Swiss company will benefit from brand exposure on advertising boards at the annual championships, while its logo will also be imprinted on all official print materials and on the IIHF website.

Christoph Gaus, head of marketing at Zurich Switzerland, said: “I am extremely happy with this new agreement. Ice hockey is an honest and popular sport, which is in perfect alignment with the national insurance company of Zurich. Together with the fans, we are looking forward to outstanding games - especially the 2020 IIHF Ice Hockey World Championship in Switzerland, which will be an unforgettable event for everyone.”

The 2017 IIHF Ice Hockey World Championship is currently taking place in Paris, France, and Cologne in Germany, where the final will be played on 21st May.