SportsPro industry digest: All the deals as they happen

Never miss a deal with our rolling sports business news wrap.

SportsPro industry digest: All the deals as they happen

Athletics: Toyo Tire Europe has become a national partner of the International Association of Athletics Federations (IAAF) World Indoor Championships Birmingham 2018. Following their successful partnership with the IAAF World Championships London 2017, Toyo Tires has enhanced their national partner agreement with the World Indoor Championships by adding the Toyo Tires logo to the athletes’ bibs.


Event Connect, part of the Abellio Group who specialise in bus and coach transportation, have also been added latest national supplier for the event. The company will provide tailored transport services for athletes, officials and guests throughout the four-day event. 

Soccer: American second-tier soccer club, Colorado Springs Switchbacks have announced a five-year technical partnership with Capelli Sport to provide official kit and equipmentfrom the start of the upcoming 2018 United Soccer League (USL) season. 

Cricket: Pakistan Super League (PSL) cricket franchise, Lahore Qalandars have signed a new sponsorship deal with Bank of Punjab (BoP) ahead of the third season.

The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers. The deal runs for the duration of 2018 and names ANIB as an official sponsor of the United Arab Emirates’ men’s, women’s, U19 and U16 national teams.

Netball: New Zealand is seeking to net the hosting rights for the 2023 Netball World Cup. Netball NZ last month submitted an expression of interest to the International Netball Federation (INF) to host the sport's showcase event in 2023 and will present its formal bid to Council in June this year.

Cycling: The International Cycling Union (UCI) has announced that six locations will stage legs of its Track Cycling World Cup in 2018/19. The season gets underway in Saint-Quentin-en-Yvelines in France on 19th-21st October; before stops in Milton, Canada; Berlin; London; Cambridge, New Zealand; with ther series concluding in Hong Kong 25th-27th January.

UCI World Tour stage race, the Tour de Suisse has agreed a kit partnership with Italian sportswear manufacturer Santini Cycling to supply the official jerseys for the leading riders. Santini will also produce jerseys for amateurs taking part in the TdS Challenge held during the main race. 

The UCI Europe Tour level three-day Deutschland Tour has also agreed a kit partnership with Santini on a similar basis.

Bull riding: Professional Bull Riders (PBR), owned by Endeavor (formerly WME-IMG), is looking to lasso rodeo fans with an OTT subscription streaming service. PBR has announced the launc of RidePass, a digital-streaming service offering 500-plus hours per year of exclusive live event coverage, news and commentary programs, and original and scripted series.

Motorsports: British Superbike Championship (BSB) has announced a three-year deal deal with motorcycle insurance specialist Bennetts, and its online news channel, BikeSocial, to become respective title sponsor and official digital media partner.  

Rowing: British Rowing has announced a new sprint rowing event, Power8 Sprints, which will act as the headline event at the annual Bristol Harbour Festival on Sunday, 22nd July. The sprint event will see teams from eight cities – Bristol, Cambridge, Exeter, London, Manchester, Newcastle, Nottingham and Oxford – battle it out, head-to-head over 350m in a bid to be crowned Power8 Sprints champions.

Equestrian: The 2018 World Equestrian Games has announced MD Barnmaster, a designer of barns, stables and equestrian facilities, has as it sofficial barn sponsor.

Surfing: Hyundai Australia and Surfing Australia have announced a one-year partnership that will see the motor company sponsor the body's key programs, including the nudie Australian Boardriders Battle, the Australian Surfing Awards and the Weet-Bix SurfGroms.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story