Indianapolis Motor Speedway (IMS) is teaming up with Brand Affinity Technologies to help enhance fan engagement at the circuit.
Brand Affinity will work with IMS until 2018, deploying photographers who will provide the company’s FanPhotos service for fans attending track events.
The first event covered under the agreement will be this year’s Indianapolis 500, the single largest spectator sports event in the world, which takes place on Sunday 26th May.
"This partnership with IMS demonstrates that our interactive fan activation services can scale to the world's largest spectator sporting events, while maintaining the highest level of quality for each individual fan," said Carlton Osborne, the general manager of FanPhotos and vice president of business development at Brand Affinity Technologies.
"No one engages fans with passion, high quality photos, and digital media like we do. Our value is helping IMS, the Indy 500, its sponsors and fans make lasting impressions well after the checkered flag has been waved.”
Other events that will be serviced by Brand Affinity in 2013 include the Brickyard 400 Nascar Sprint Cup Series race in July and August’s Red Bull Indianapolis Grand Prix MotoGP race.