The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm.
The Indian epayments and ecommerce brand will serve as the official umpire partner of the Indian Premier League (IPL) Twenty20 franchise competition for the next five years.
The financial terms of the agreement have not been disclosed.
Paytm is also the title sponsor of all home matches played by the Indian national cricket team until 2019, after the BCCI signed a US$32 million sponsorship deal in 2015 with the brand’s parent company, One97 Communications.
Rajeev Shukla, chairman of the IPL, said, “Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm.”
Vijay Shekhar Sharma, founder and chief executive of Paytm, added: “We are delighted to be the IPL umpire partner for the next five years. Cricket has been a key element in Paytm's brand journey and it has worked brilliantly for our young brand. In addition to IPL, we have also been the title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”
The 2018 IPL season will get underway on 7th April, when defending champions the Mumbai Indians will host the Chennai Super Kings, who are returning to the tournament after a two-year suspension for their role in a 2013 betting and spot-fixing scandal.