Rolling sports business news wrap: Every deal, every day

Top story: Star and Sony to battle it out for Indian cricket rights, say reports

Rolling sports business news wrap: Every deal, every day

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Cricket: The Board of Control for Cricket in India’s (BCCI) main broadcast rights package e-auction on Tuesday is set to be a two-horse race between Star India and Sony Pictures Network (SPN), according to reports.

According to a number of Indian news outlets, the two big players of domestic sports broadcasting will go head-to-head for the five-year media rights contract. The BCCI cycle on offer runs up to March 2023 and includes a total of 102 international matches – 18 in 2018/19; 26 in 2019/2020, 14 in 2020/2021 and 22 each in 2021/2022 and 2022/23 – with the base price starting at Rs43 crore (US$6.6 million) per match for the first year and then going down to Rs40 crore (US$6.1 million) per match in the latter years of the deal.


  1. IPL rights deals agreed in Australia and MENA region

  2. Manchester United net PingAn Bank deal

  3. Wuhan DDMC acquires La Liga rights in China

  4. IAAF appoints James Lord as head of platforms and distribution

  5. ESPN Plus launch date confirmed

  6. DSport pockets Indian coverage of the Masters

Discovery Communications' Dsport network has not picked up the invitation to tender (ITT) despite its senior vice president Karan Bajaj saying that it would focus on cricket after the February launch of Discovery Jeet and the success of its Nidahas Trophy broadcast. 

After losing the big-ticket Indian Premier League (IPL) to rivals Star in September last year, SPN has been strengthening its cricket portfolio and will be keen to secure a flagship cricket product in the auction.

Four players – Facebook, Google, Jio Infocomm and Yupp TV – look set to battle it out in the bid battle for domestic digital rights.

Rugby union: French pay-TV broadcaster TF1 has renewed its agreement for Rugby World Cup rights ahead of Japan 2019. French newspaper L'Équipe say the deal is worth roughly to €45m (US$55.5 million), which represents a decrease on the €50m (US$61.4 million) TF1 paid for the 2015 tournament rights.

BBC Sport will remain the radio home of Champions Cup rugby in the United Kingdom following agreement on a three-year extension to the current rights deal until the end of the 2020/21 season with European Professional Club Rugby (EPCR).

Soccer: Campeonato Brasileiro Série A clubs São Paulo and Internacional have agreed domestic rights deals with Brazilian media company Globo.

Bundesliga club Augsburg have partnered with the Pitztal tourism board in a deal that sees the Austria regional office become a third level sponsor level of the club until the end of 2020. is reporting the contract is worth €150,000 (US$184,000) per annum.

English third-tier outfit Portsmouth have signed a three-year deal with Nike to become the club's technical kit supplier.

Eleven Sports has secured live rights to the Singapore Premier League (SPL), and will broadcast all 96 matches from the current SPL season - which started on last Saturday, 31st March - across its linear, over-the-top (OTT) and social media platforms.

Portsmouth sign technical supply deal with Nike (Twitter/Andy Redman)

Golf: Global luxury fashion label Michael Kors has announced that South African golfer and former Masters winner Charl Schwartzel will be its first golf ambassador.

Japanese airline All Nippon Airways (ANA) has renewed its title sponsorship of women’s golf major the ANA Inspiration -  the first major of the calendar year - until 2022.

Motorsport: Mercedes-Benz's technology brand Mercedes EQ has agreed a deal to sponsor the European leg of the Formula E electric car-racing series for the rest of the 2017/18 season, beginning with the inaugural Rome ePrix on 14th April. 

Lubricant company Motul has signed on as a sponsor of the Toyota Grand Prix of Long Beach, becoming the IndyCar event's official motor oil.

Swimming: Newly-professional US star Katie Ledecky has signed up with the Wasserman agency.

Table-tennis: The International Table Tennis Federation (ITTF) has agreed a three-year extension to its rights partnership with international sports broadcaster Eurosport for its top-tier events.

Australian rules football: The  Australian Football League (AFL) has entered into a partnership with Samsung that sees the Korean consumer electronics company become the league’s official consumer electronics partner in a three-year deal.

Bowls: Crocmedia has become the official media production partner of Bowls Australia after signing a two-year agreement with the sport’s national governing body. 

Multi-sport: German public-service broadcasters ARD and ZDF have agreed a comprehensive sub-licensing rights partnership with the DOSB New Media division of the German Olympic Sports Confederation and cycling’s returning Deutschland Tour event until the end of 2019 which will see the networks show more than 100 German championships, various federal leagues and many other top national events from 26 different national sports associations.

Playlist of the day

Brazilian top flight soccer club Atletico Paranaense have announced the launch of their own Spotify profile. Fans will have access to a playlist that celebrates the club's 94th birthday, as well as the songs that players put on in the dressing room and the personal selections of some Furacão stars. "Atlético Paranaense brings innovation to its fans once again. Spotify is proud to be the largest music streaming platform in the world among our partners," said Nelson Fanaya, the club's marketing director. 

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story