Imtech is to sponsor a range of beach volleyball tournaments over the next four years, including the 2012 European Beach Volleyball Championships and the 2015 World Beach Volleyball Championships.
Royal Imtech N.V., has agreed a deal with sports marketing agency TIG Sports to link the engineering and ICT firm to a range of beach volleyball events across Europe. These include the two major championships, both of which will take place at the Green Imtech Arena in The Hague, Netherlands, as well as national events in Germany, Poland, Spain, Norway and the UK. Imtech will have a major branding presence on advertising boards at each event and will also create extensive social media campaigns around its sponsorship.
René van der Bruggen, the chief executive of Imtech, said: "In order to continue to be the best European technical services provider, we need the best experts to commit to us and we're searching actively for them. Beach volleyball will help us in this. In Europe it attracts a broad, young and technically educated audience. In addition, Europe-wide sports sponsorship fits with the scale of operations we've now achieved. It leads to active 'branding' and an even larger brand awareness among business target groups. Beach volleyball offers distinctive support to the Imtech brand and our European image. In relation to potential 'revenues' the investments are relatively small. It's smart sponsorship, with a mega impact."
TIG Sports managing partner Niels Markensteijn added: "After HP and Transavia, Imtech is the third large sponsor in a short period to choose beach volleyball, an up-and-coming dynamic Olympic sport. The rise of beach volleyball is only at the start of what promises to be tremendous growth. In addition to millions of European visitors at the dozens of beach volleyball events, the sport already receives extensive TV exposure across Europe. Beach volleyball fits perfectly with the current spirit and experience of a broad target group: top-level sport, a short playing time, dynamic, high impact and fun. Together with Imtech we're also expecting to realise our ambitious plans for sustainable and renewed stadium construction for the 2015 World Championships in The Hague, the Netherlands."