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IMG to represent NLL rights

05 January 2011 | Posted in Agencies, Lacrosse, North America, | By David Cushnan

IMG will represent the National Lacrosse League’s broadcast and sponsorship rights as part of a new agreement between the two organisations. The deal was announced prior to the start of the 25th season of the NLL on Saturday 8th January.

A priority is thought to be securing a national television contract in the USA for the 12 team indoor league.

NLL commissioner George Daniel called the deal “a dynamic new partnership that should take the National Lacrosse League to the next level.” He added: “NLL box lacrosse is an exciting sport with high scoring and hard hitting action. Lacrosse is the fastest growing sport in North America and IMG is the right company to help us maximise our potential.”

IMG president George Pyne was also quoted in the NLL press release announcing the partnership. “I’m very confident that IMG’s global experience in media, sports, brand development and sponsorship will provide the NLL with the necessary capabilities for additional expansion and growth of the sport and its brand into the future.”

The news follows a partnership agreement in December between NLL team Colorado Mammoth and Altitude Sports and Entertainment, which will see the network broadcast 15 regular season games in 2011. “Our collective exploration of new technology with the Altitude management team will allow the Mammoth to have the best television exposure in the National Lacrosse League,” said Steve Govett, the club’s president and general manager. “Fans throughout the league will benefit from this broadcast partnership.”

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