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IMG ties JBWere to Australian Masters extension

06 April 2010 | Posted in Sponsorship, Golf | By Eoin Connolly

Australian wealth management firm JBWere has renewed its title sponsorship of the Australian Masters golf tournament for a further two years after agreeing a deal with tournament owner and promoter IMG.

The tournament organisers also confirmed the participation of Sergio Garcia, Camilio Villegas and Australian number one Geoff Ogilvy at this year's tournament, to be held at the Victoria Golf Club in Melbourne from 11th to 14th November. JBWere now heads a group of sponsors including Nikon, Strategic Aviation, Telstra BigPond, Tag Heuer, The Langham Melbourne, Coopers 62, Drummond Golf, Amadio Wines and Titleist.

JBWere managing director and chief executive Paul Heath spoke of his delight at renewing the deal, adding: "We see a natural synergy between this exciting event and JBWere - we both share long standing traditions, strong reputations, are considered world class in our respective fields, attract the best talent and maintain a commitment to excellence. JBWere is enormously proud to be partnering with such a prestigious sporting event and again, look forward to seeing the very best Australia, and also the world, has to offer here at Victoria Golf Club in November."

David Rollo, vice president and director of golf at IMG Australia, was pleased to welcome the likes of Ogilvy, Villegas and Garcia to the tournament. He said: "The 2009 JBWere Masters set a new benchmark for Australian golf. The tournament attracted record crowds and television audiences and delivered in excess of $34 million to the Victorian economy. Our partnership with JBWere, the Victorian Government and broadcast partners Channel Nine and FOX SPORTS was fundamental to achieving our goals. We would like to record our sincere thanks for their invaluable support and we look forward to delivering an event that supersedes all expectations again this year."

The 2009 edition of the JB Were Masters was won last November by world number one Tiger Woods, in his final appearance before taking a well-publicised sabbatical which will end with his appearance at this week's US Masters at Augusta.

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