SportsPro

IMG announces Tour de Suisse sponsorship renewals

04 December 2012 | Posted in Sponsorship, Cycling, Europe, | By James Emmett

Tour de Suisse promoter IMG has announced a handful of sponsorship renewals ahead of the 2013 edition of the top-level cycling race.

Regional Swiss search engine search.ch has renewed its deal as sponsor of the points jersey for the 2013 edition.

Swiss bakery chain Roland, which, along with search.ch, sponsored the stage race for the first time in 2012, has also renewed its deal with IMG.

Confectionary brand Haribo has renewed and expanded its deal and will step up from co-sponsor designation to sponsor the fastest sprinter's jersey in 2013.

IMG has previously announced deals with Vaudoise Versicherungen as presenting sponsor, and Le Gruyere AOC.

All five major sponsorship berths are now filled, seven months out from the event, which will take place next year from 8th to 16th June.

InfrontRingier is due to take over the promotion of the race, which acts as a key form-finder in the build-up to the Tour de France, in 2015.

blog comments powered by Disqus
Share |