IMG Media has acquired the in-flight and in-ship media rights for the 2014 winter Olympics in Sochi, which will get underway on 7th February.
The agreement, struck with the International Olympic Committee (IOC), will see live coverage of the event made available on Sport 24, IMG’s live sports channel for the in-flight and in-ship markets.
Over 60 hours of coverage from Sochi will be televised on the channel, with all main men’s and women’s skiing and snowboarding events and the opening and closing ceremonies shown live.
Richard Wise, the senior vice president of IMG Media, said: “The Sochi Olympics is the pinnacle for winter sports athletes and the Games promises to be a feast of top action. We are delighted that we will be growing the global audience for such a prestigious event to include passengers in the air and on the seas, through our relationships with airlines and cruise liners and our live Sport 24 channel.”
Vincent Chupin, the vice president of television and audio visual rights at IOC’s television and marketing arm, added: “Our broadcast objective is to reach the widest possible global audience with each edition of the Olympic Games. By working with IMG Media we are pleased we will also be able to bring extensive and live daily coverage of the Sochi Games to audiences on airlines and ships worldwide.”
The 2014 winter Olympics will run from 7th to 23rd February.