IAC enhances its sponsorship of Dragons

UK company becomes Welsh rugby union side’s shoulder sponsor.

IAC enhances its sponsorship of Dragons

Industrial Automation and Control (IAC) has extended and enhanced its commercial agreement with Welsh rugby union team the Dragons.   

The Newport-based company, which is one of the leading industrial control systems integrators in the UK, had previously been a second-tier sponsor of the Dragons. The new deal will see IAC’s logo located on the right hand shoulder of the Welsh province’s home and away jerseys throughout the 2017/18 Pro 14 season. 

IAC will continue to have a strong brand presence at the Dragons’ home ground, Rodney Parade. The financial terms of the revised agreement have not been made public.  

“IAC have been a partner of the Dragons for many years,” said Dai Jenkins, commercial sales manager at the Dragons. “The company is an avid supporter of the region and has a business in South Africa which works hand-in-hand with the expansion of the Guinness Pro14. 

“It’s a very exciting time for the company and we are delighted that they have chosen us to help promote their brand.”  

Dragons currently lie second-bottom of the newly formed Conference B in Guinness Pro14, an annual club competition involving sides from Ireland, Italy, Scotland, South Africa and Wales.