The International Association of Athletics Federations (IAAF) has partnered with British-based news and content provider ITN Productions to form a joint venture for host broadcasting and media production of the sport’s major events.
The new company, which is expected to officially commence operations in January next year, will assume responsibility for all of the governing body’s content requirements. The appointment of ITN comes after the IAAF launched a tender process in May with the objective of taking greater control over the way its major events are presented.
The aim of the venture is to develop production capabilities which can be used by local organising committees around the world, in order to ensure a consistently high level of broadcast and production standards.
The company will initially deliver the host broadcasting of the IAAF World Athletics Series and IAAF World Indoor Tour events in addition to all of the IAAF’s non-live production requirements, including magazine and feature programming, digital and branded content.
Olivier Gers, chief executive of the IAAF, said: “This is a great sport with outstanding athletes and stories and I was delighted by the amount of interest we received to our Request for Information (RFI) when it opened in May.
“We have some exciting new ideas and were looking for a partner who shares our vision and is also prepared to think outside the box and bring the excitement, fun and spectacle of the sport to our fans all over the world.”
Mark Browning, group managing director of ITN Productions, added: “ITN Productions is one of a very few production companies that can combine live and outside broadcast production with editorial expertise, on a global scale. This is a true partnership and we share the ambition and vision of the IAAF to excite existing fans and entice new ones through creative flair and technical innovation.”
The announcement comes ahead of this year’s IAAF World Championships in London, which are scheduled to take place between 4th and 13th August.