Qatar National Bank (QNB) has partnered with the International Association of Athletics Federations (IAAF) in a multi-year deal.
The agreement will see QNB involved in all IAAF World Athletics Series events, as well as the IAAF World Championships in Doha and the annual Qatar Diamond League meet, which also takes place in Doha.
As part of the partnership, QNB will introduce a nationwide school programme, with a focus on inspiring a new generation of Qatari athletes.
IAAF president Sebastian Coe said: “As the number one global sport, bringing the emotion and excitement of athletics to new communities has always been the guiding principle of the IAAF and that’s why this announcement is so exciting.
“With the addition of QNB to the athletics family we now have a partner that shares our vision for the sport and has the reach to help inspire more people by sharing the stories of our talented athletes. The partnership will help us explore creative ways to make this ambition a reality, enhancing our sport at a local, regional and global level.”