Huntington Bank renames Ford Field’s club level
North American financial institution Huntington Bank has announced a US$2.4 million, multi-year sponsorship of National Football League (NFL) franchise Detroit Lions.
The five-year agreement, worth US$480,000 annually, sees Huntington Bank acquire the exclusive naming rights to the club and suit levels of Detroit's 65,000-capacity Ford Field home stadium.
According to an official press release, Huntington Bank's sponsorship will include signage at the entrance and exits of both the club and suite levels. The new Huntington Bank branding will debut during the Lions' first home game of the 2012 NFL season on 9th September.
The new agreement marks the first time that the Detroit-based NFL team has welcomed corporate sponsorship of its club and suite levels.
“The Lions and their fans are a special part of the history and fabric of this community,” said Huntington Bank east Michigan region president Mike Fezzey. “At Huntington we are delighted to support the team in this unique manner and to offer the debit card for our customers who wish to display their Lions’ spirit. We are deeply committed to investing in Southeast Michigan.”
Detroit Lions president Tom Lewand added, "An important aspect for all our business partnerships is having an integrated marketing approach with our clients. By becoming the title sponsor of the club level at Ford Field and working with the Lions on a comprehensive co-branded marketing campaign, Huntington Bank is establishing itself in a meaningful way with both our fans and the community in Southeast Michigan."
- Length of contract: 5 years
- Annualised value: US$2.4 million
- Overall value: US$480,000
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