Recently relegated English soccer side Hull City have launched a new three-year partnership with the World Wide Fund for Nature (WWF) charity.
The agreement will see the Championship club contribute towards the global conservation organisation’s campaign to help double the number of wild tigers by 2022. Various fundraising activations will be implemented by the Yorkshire-based team, including a designated WWF fixture, retail merchandise and a gala dinner.
The Tigers will also rename the South Stand of their KCOM Stadium as the ‘WWF Family Zone’. Additionally, the charity’s logo will feature on the first team’s playing shorts, as well as on the front of all of Hull’s U23 and academy team shirts.
In return, the WWF will help the club to identify environmental improvements that can be made around their stadium and offices in order to improve sustainability.
Ehab Allam, vice chairman of Hull City, said: “This is a very exciting time for everyone at the club, we are delighted to be working together in what is the first partnership of its kind between a football club and WWF. Most importantly, the awareness and fundraising activity planned throughout the partnership will help tackle the serious issue of protecting and re-establishing the tiger population in the wild.”
“We’re thrilled to be working with the Tigers for tigers,” added Douglas Rouse, director of partnerships and philanthropy for the WWF. “It’s a complete tragedy that tiger numbers in the wild are so low; but with support from the club, WWF will be able to deliver impactful conservation projects to help restore these magnificent animals.”
Hull City finished 18th in the Premier League in 2016/17, consigning them to relegation back to the Championship after just one year back in the top flight.