Recently promoted English soccer side Huddersfield have confirmed Pure Business Group as their first-ever sleeve sponsor.
The UK-based legal services company has appeared on the front of the Premier League club’s playing shirts since 2015 under its Pure Legal Limited brand, but will now have its logo imprinted on the left sleeve of the team’s home, away and third shirts.
The deal is part of an existing commercial partnership which is due to run until May 2019.
Sean Jarvis, Huddersfield’s commercial director, said: “Given the superb support we have received from Pure Legal Limited for the last two seasons, I am absolutely delighted that the company will make its own bit of Huddersfield Town history by becoming the club’s first ever sleeve sponsor.
“This is one of several additional revenue streams created for the club through Premier League promotion and, given the drastically increased television audiences, I believe Pure will receive tremendous return on investment, too.”
Phil Hodgkinson, the chief executive of Pure Business Group, added: “Having enjoyed two seasons on the front of the home shirt, one of them being the most successful in the club’s modern era, the Premier League promotion has given us the opportunity to have our group brand on all three first team shirts.
“The club has been absolutely fantastic in ensuring we can fulfil our four-year sponsorship deal and the fact the club still wants the Pure name on the famous shirt is testament to the way that my firm and all club partners are treated by everybody involved.”
Three-time English champions Huddersfield will play the first Premier League game in their history and their first top-flight game since 1972 when they kick off the 2017/18 season away to Crystal Palace on 12th August.