Hublot becomes official watch of Formula One
Swiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend. The agreement, which was described as “multi-year”, will allow the company to use Formula One insignia on its products. It will also create a seroes of special Formula One watches. Hublot will have a designated area within Formula One’s renowned Paddock Club hospitality venue at several events in 2010 and beyon to showcase its products.
Hublot’s chief executive Jean-Claude Biver paid a warm tribute to Bernie Ecclestone, chief executive of the Formula One Group and a keen watch fan, as the deal was announced. He said: “Without him [Bernie] there would be no Formula One; he has created this global phenomenon.
“It’s such a delight to be here with Hublot, so close to Bernie, the racing, the drivers, the cars, the high technology and the Formula One Grand Prix in general. This is the start of a very special relationship.”
Ecclestone added: “Hublot’s meteoric rise in the industry has been a very well managed achievement. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One’s enduring association with luxury watches.”
The Formula One Group previously had an agreement with Austrian watchmaker Jacques Lemans, an agreement struck in January 2006.
Formula One debutant Bruno Senna is already an ambassador for the brand. The nephew of three-time world champion Ayrton Senna is driving for the new Hispania Racing Team this year and retired from the opening Grand Prix in Bahrain on Sunday.blog comments powered by Disqus
Hublot confirms Juventus sponsorship deal - 07 August 2012
WilliamsF1 remain in time with Oris - 14 March 2011
Hublot take the Heat with new sponsorship package - 20 April 2011
Queensland Reds sign new timing partner - 21 November 2013
Ferrari and Hublot confirm wide-ranging deal - 09 November 2011
Related blog posts
SportsPro competition: Win the official F1 2011 videogame! - 25 November 2011, Notes & Insights
Bridgestone confirms withdrawal from Formula One - 03 November 2009, Notes & Insights
Valencia chief bullish on Formula One future - 17 January 2012, Notes & Insights
Bernie Ecclestone and Genii bid for Saab - 08 January 2010, Notes & Insights
Grand Prix Business Diary: Canada - 11 June 2012, Notes & Insights