Houston Texans NFL star pens grocery endorsement
J.J. Watt, a defensive linesman for National Football League (NFL) franchise the Houston Texans, has agreed a personal endorsement deal with US supermarket chain H-E-B Grocery Company.
The deal will see the 23-year-old become a spokesman for the Texas-based company, for whom he has already featured in a number of tailgating advertising campaigns, and promote his favourite H-E-B products in a new solo campaign.
The partnership will extend to Watt’s charity, the Justin J. Watt Foundation, which provides support to after-school athletic programs. The exact terms of the agreement were not released.
“H-E-B is honoured to partner with J.J. Watt and believe he is a natural choice to represent our company,” said Scott McClelland, president, Houston division. “Over the last two years, J.J. has demonstrated that he shares H-E-B’s commitment to the Houston community while embracing the ‘Spirit of Giving’ philosophy H-E-B is known for in giving back to those in need.”
Comcast deepens its involvement in the Houston Texans - 25 August 2010
BHP Billiton to name gate at Reliant Stadium - 30 April 2013
Emirates unveil Texans suite sponsorship - 30 September 2010
Texans’ RB Arian Foster signs with WME - 14 August 2013
Under Armour adds Arian Foster to athlete roster - 26 March 2012
Related blog posts
Beyonce the star as Shakhtar Donetsk stadium opens - 03 September 2009, Notes & Insights
Confusion over Tiger Woods’ future with Tag Heuer - 15 December 2009, Notes & Insights
50 Most Marketable 2012 - Carmelo Anthony - 16 May 2012, Notes & Insights
Phelps to sign multi-million extension with Speedo - 09 September 2009, Notes & Insights
Usain Bolt ‘can’t turn into Kim Kardashian,’ says agent - 08 August 2012, Notes & Insights