Top story: Houston Rockets partner with Bitcoin mining firm

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Top story: Houston Rockets partner with Bitcoin mining firm

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Top Story

The National Basketball Association’s (NBA) Houston Rockets have entered a new partnership with cryptocurrency and Bitcoin mining company AntPool.

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The sponsorship deal, which will last throughout the 2018/19 season, comes after China-based Antpool, the second-largest mining pool in the world, announced its United States office would be located in Houston, Texas.

An AntPool exhibition will launch at the Rockets’ home, the Toyota Center, in January 2019 as part of the partnership agreement.

Rockets vice president John Croley said: “The Rockets are always looking to stay ahead of the curve with technology both on and off the court and AntPool’s prowess with cryptocurrency makes for a great partnership.”

AntPool’s overseas operations manager Haijiao Li added: “What better way to continue the momentum of our US expansion than partnering with the prolific Houston Rockets basketball club, the number one team in China.

“As the cryptocurrency industry around the globe continues to evolve and develop, it is going to be more and more important for companies like AntPool to lead the conversation and conversion of consumers to adopt and understand digital currencies.”

The Houston Rockets, where Chinese basketball legend Yao Ming plied his trade for nine years, start their pre-season campaign against the Memphis Grizzlies in October.

Sponsorship

MLS franchise New York City FC have renewed their partnership with food company Goya Foods, promoting sports and the importance of a healthy lifestyle.

South Korean tyre manufacturer Hankook is set to rival Italian counterpart Pirelli to become Formula One’s official tyre supplier from 2020.

Meanwhile, Indian tyre company Ceat has announced a partnership with Italian Serie A soccer club Torino.

NBA team Oklahoma City Thunder have announced medical company OU Medicine as their official healthcare partner in a ten-year deal.

Major League Baseball (MLB) team Texas Rangers have announced a partnership with construction company Hilti, which becomes their official tool provider.

National Hockey League (NHL) team Buffalo Sabres have extended their partnership with video platform Blackbird to deploy their NHL highlights package.

Pro14 Rugby has announced that manufacturer Ronseal will partner the competition for the next two seasons as a kit sponsor for match officials.

English soccer club Brentford have announced Porsche Centre West London as their official luxury car partner.

Media Rights

Media company StarTimes, the leading pay-TV operator in Africa, has secured exclusive rights to broadcast coverage of Uefa’s secondary soccer competition, the Europa League, in sub-Saharan Africa.

Australia’s National Basketball League (NBL) has partnered with social media giant Twitter to broadcast live action of its pre-season Blitz tournament.

Personal Endorsement

Indian athlete Hima Das has signed a deal with German sportswear brand Adidas, lending her name to custom-made shoes.

SmartSeries

Pan-European television channel Motorsport.tv is to drop its linear channel, moving to an online and on-demand service from 30th September.

Bidding & Hosting

Shane Richardson, head of football at Australian National Rugby League (NRL) side South Sydney Rabbitohs, has reiterated the club’s desire to play games in the United States.

Politics & Governance

IndyCar team Harding Racing has merged with Indy Lights team Steinbrenner Racing, becoming Harding-Steinbrenner Racing.

English cricket’s County Championship is to expand to ten teams in 2020, meaning three sides will be promoted from its second tier at the end of next season.

Premier League soccer champions Manchester City have opened a new office in Shenzhen, China – their second in the country.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story