Hornets agrees long-term TV deal with Fox Sports

26 June 2012 | Posted in Broadcast, Basketball, North America, | By Michael Long

New Orleans Hornets has announced a new long-term television rights agreement with Fox Sports.

Beginning with the start of the 2012/13 National Basketball Association (NBA) season, the new agreement establishes Fox's regional sports network, which in October will be re-launched Fox Sports New Orleans, as the new local television home of the Hornets.

According to an official press release, under terms of the agreement 'Fox Sports New Orleans will televise approximately 75 regular-season Hornets games per season, including any games not selected for exclusive distribution by the NBA’s national TV partners.'

Additionally, the Hornets' new local television deal with Fox calls for pregame and postgame coverage as well as various Hornets-related shoulder programme.

Although financial terms of the agreement were not disclosed, Sports Business Journal has previously indicated that the deal is comparable to the Charlotte Bobcats' 10-year, US$109 million local television agreement negotiated two years ago. Since 2002 the Hornets' local rights have been televised by Cox Sports Television as part of a US$10 million annual agreement.

“This is great news for our market, for our fans and for our region," said New Orleans Hornets chairman Tom Benson. "This will be tremendous for the New Orleans Hornets and our continued growth. It’s important that we continue to brand our great city and we see no better way than our partnership with Fox Sports and the creation of Fox Sports New Orleans."

Fox Sports Networks executive vice president Jeff Krolik added, "We are pleased to welcome the Hornets to the Fox Sports family. This is an exciting time for the Hornets and their fans. We are delighted to be partners with them and look forward to a long and successful relationship.”

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Contract Details

  • Length of contract: 10 years
  • Annualised value: US$10 million
  • Overall value: US$100 million
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