German soccer side Hertha BSC Berlin have partnered with bet-at-home.com in a three-year deal.
The agreement sees the online sports betting company become the Bundesliga club’s main and shirt sponsor, in addition to its official betting partner.
In addition to its logo featuring on the front of the Hertha player’s shirts, bet-at-home.com will have a presence on TV bands and Cam Carpets – 3D advertising projections behind the goals – as well as other stadium-related advertising rights. The company’s logo will also be used alongside club hospitality promotions and activations, and in online and social media campaigns with the team.
The sponsorship package was designed and mediated by international sports rights marketing agency Sportfive.
Meanwhile, fellow Bundesliga outfit FC Augsburg have renewed and expanded their partnership with Grünbeck.
The new deal sees the water filter and treatment company, previously an official supplier to FCA, step up to become an exclusive partner of the club for the 2015/16 season.
Brokered by Sportfive, the deal will give the company a presence in the club’s official TV bands, promotions and digital rights, as well as at press conferences and autograph signings.