Hero MotoCorp extends backing of golf’s Indian Open

Motorcycle manufacturer to title sponsor co-sanctioned tournament for another year.

Hero MotoCorp extends backing of golf’s Indian Open

Motorcycle and scooter manufacturer Hero MotoCorp has agreed a deal to remain as the title sponsor of the Asian Tour’s Indian Open golf tournament.

The event, which became a European Tour co-sanctioned competition in 2015, will continue to be known as the Hero Indian Open for a further year.

The New Delhi-based company has backed the tournament for more than a decade, and has also been a partner of the European Tour since 2005.

Pawan Munjal, chairman, managing director and chief executive of Hero MotoCorp, said: “We have been associated with various disciplines of sport over the past two decades, but our association with golf is especially gratifying because of the overarching growth the sport has seen during the past decade.

“We are pleased to extend our association with the Hero Indian Open, which we have now sponsored for the past 12 years. Brand Hero is now a major supporter of golf on all the three tours — Asian Tour, European Tour and the US PGA Tour.

“With a very strong line-up expected once again this year, I am sure the fans have a lot to look forward to at the Hero Indian Open 2018.”

The 2018 Hero Indian Open takes place between 8th and 11th March at the DLF Golf and Country Club in Gurgaon.