Herbalife has announced it will continue as the title sponsor and official nutrition company of the World Football Challenge for a second consecutive year.
Under the terms of the deal, Herbalife will continue to activate the sponsorship through promotional activities at venues hosting the exhibition soccer tournament, which takes place across several North American cities between 18th July and 11th August. The company will also provide its Herbalife24 line of performance nutrition products to all participating teams.
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So far 11 teams have confirmed they will compete, including high-profile names such as Uefa Champions League champions Chelsea, Serie A winners Juventus, La Liga title holders Real Madrid, Scottish Premier League (SPL) champions Celtic, European powerhouses Liverpool, AC Milan, and Paris Saint-Germain (PSG), and MLS sides LA Galaxy, DC United, Seattle Sounders, and Toronto FC.
Now in its third year, the Herbalife World Football Challenge is jointly-staged by CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), and Major League Soccer (MLS), the top-flight professional soccer league in the US and Canada. More than half a million fans attended the event last year.