Clothing brand Henri Lloyd has extended its longstanding support of Olympic sailor Sir Ben Ainslie for 2014.
Ainslie will be the face of the company's autumn-winter 2014 range, with the company also continuing to back the JP Morgan Ben Ainslie Racing team which is competing in this season's Extreme Sailing Series.
Ainslie, who will discuss his plans to challenge for the America's Cup with a British team at SportsPro Live, SportsPro's first industry conference on 13th March in London, has been backed by Henri Lloyd since he was 19.
"We have watched him grow and supported him every step of the way," said Paul Strzelecki, the company's joint chief executive.
"Ben is one of the truly great sportsmen of our time and we are proud that he chooses Henri Lloyd technical garments and he demonstrates our own ethos of technical excellence, performance and intelligent innovation.”