World Sailing has announced that Hempel will be the title sponsor of the 2018 Sailing World Championships in Aarhus, Denmark.
Under the terms of the agreement, the fifth edition of the quadrennial tournament will formally be called the Hempel Sailing World Championships Aarhus Denmark 2018.
Since its inauguration in 2003, the event has taken on added significance, as it provides the first of two opportunities for countries to qualify for the Olympic sailing competition.
Klaus Natorp, head of the 2018 Sailing World Championships, said: “Hempel is an ambitious and innovative partner with great engagement in the sailing world. As such, the partners behind the World Championships and Hempel share the same values in many ways, as well as a common interest in bringing new energy to sailing and in creating a world class event.”
Henrik Andersen, president and chief executive of Hempel, added: “To us, nothing is more natural than supporting the event in which the world's best sailors meet and compete. At Hempel, we cherish cooperation and high performance. At the same time, we regard the event as a good opportunity for us to show what Hempel stands for, and how we look to support local communities, which is an important part of our values.”
The 2018 Sailing World Championships will take place from 30th July to 12th August 2018, and qualification results will fill 40 per cent of the spaces available for sailing events at the Tokyo 2020 Olympic Games.