Harlequins deliver DHL renewal

Rugby union side extend and expand with long-term principal partner.

Harlequins deliver DHL renewal

Global logistics provider DHL has extended its commercial partnership with top-tier English rugby union side Harlequins.

DHL will continue to be the Aviva Premiership club’s principal partner and their front-of-shirt sponsor. It will retain its brand presence through pitchside advertising boards and step-and-repeat boards at Harlequins’ home ground, the Stoop. The German-based express delivery company will also lend its support to the Harlequins Ladies team, as well as their academy and Elite Player Development Group (EPDG) structure.

In addition, DHL has expanded its deal with Quins to aid with the distribution of the club’s retail offering, as well as the development of their grassroots community team. 

DHL has been a partner of Harlequins since 2012 and became their lead partner in 2014. Neither the financial terms nor the duration of the contract have been publicly released.

“We are very pleased and excited to have extended our partnership with DHL and continue to work with such a prestigious organisation who recognises the appeal of Harlequins in this country, and around the world,” said Ned Wills, Harlequins’ commercial director. “This renewed partnership is also exciting as DHL will support the Harlequins Ladies and Academy squads, which reflects our collective ambition to promote the growth of the game at all levels.”

Shannon Diett, DHL’s vice president of marketing, said: “DHL is proud to be continuing our successful relationship with Harlequins. Over the last four years we have worked closely with club and players to grow their international presence and, as principal partner, we look forward to building on this throughout the coming seasons.”

After two games of the 2017/18 Aviva Premiership Harlequins lie in sixth place. Quins lost their opening fixture against London Irish 39-29 but bounced back when they beat Gloucester 28-17 at home on Saturday. 

The victory, however, was marred by a serious injury to Harlequins’ South African stand-off Demetri Catrakilis, who stopped breathing on the pitch after sustaining a broken bone in his throat when trying to tackle the Gloucester centre Andy Symons. 28-year-old Catrakilis remains in hospital.