Hamburg announce partnership with Popp Feinkost

Food manufacturer becomes German soccer side's sleeve sponsor.

Hamburg announce partnership with Popp Feinkost

Top-tier German soccer side Hamburger SV have secured a commercial agreement with Popp Feinkost. 

The salad and sandwich spreads producer, which is part of Wernsing Food Family, will be HSV’s exclusive delicatessen partner and their club’s first ever shirt-sleeve sponsor from the 2017/18 Bundesliga season.

Popp Feinkost will also have a strong brand presence through pitchside LED boards and step-and-repeat boards at the club’s home ground, the Volksparkstadion.   

"With Poppfeinkost, we have gained a strong sleeve and exclusive partner from our region," said  Heribert Bruchhagen, chief executive of Hamburger. "We are looking forward to the partnership and have already developed a number of ideas that HSV fans will be able to look forward to over the next two years." 

Hamburg finished 14th in the 2016/17 Bundesliga. They start their 2017/18 campaign on 19th August with a home fixture against FC Augsburg.