Top-tier German soccer side Hamburger SV have secured a commercial agreement with Popp Feinkost.
The salad and sandwich spreads producer, which is part of Wernsing Food Family, will be HSV’s exclusive delicatessen partner and their club’s first ever shirt-sleeve sponsor from the 2017/18 Bundesliga season.
Popp Feinkost will also have a strong brand presence through pitchside LED boards and step-and-repeat boards at the club’s home ground, the Volksparkstadion.
"With Poppfeinkost, we have gained a strong sleeve and exclusive partner from our region," said Heribert Bruchhagen, chief executive of Hamburger. "We are looking forward to the partnership and have already developed a number of ideas that HSV fans will be able to look forward to over the next two years."
Hamburg finished 14th in the 2016/17 Bundesliga. They start their 2017/18 campaign on 19th August with a home fixture against FC Augsburg.