Half a million dollars seal SAP deal for Prince

American sportswear brand Prince has signed a deal to sponsor the SAP Open, an ATP World Tour 250 series held in San Jose, California, for the fourth year running. The tournament, worth US$600,000 to the winner, is the second-oldest tennis tournament in the United States.

Half a million dollars seal SAP deal for PrinceLength of contract: 1 year | Annualised value: US$500,000 | Overall value: US$500,000

American sportswear brand Prince has signed a deal to sponsor the SAP Open, an ATP World Tour 250 series held in San Jose, California, for the fourth year running.

The tournament, worth US$600,000 to the winner, is the second-oldest tennis tournament in the United States.

Prince will provide rackets and balls, as well as footwear and apparel for officials, ballboys and ballgirls.

"Coming off the heels of an exciting and successful Australian Open and celebrated product launch of EXO3 - combined with the recent news regarding the growth of tennis participation in the United States - this is the perfect time and place to showcase the latest products to die-hard tennis fans at one of this country's premier events," said Linda Glassel, Vice President of Sports Marketing at Prince.

British tennis star Andy Murray won the tournament in 2006 and 2007, before American Andy Roddick clinched a win in 2008.

"We're extremely pleased to continue our relationship with Prince in 2009," said SAP Open tournament director Bill Rapp.

"This is an exciting year for the SAP Open and for Prince. We have one of the strongest player fields in our history and Prince is energising the industry with a remarkable new racket line.

"Over the last three years the SAP Open has developed an excellent working relationship with Prince. 

"The quality of product they provide to the tournament, as well as to the everyday player, is second-to-none and we are fortunate to have them as a leading sponsor of our event."