French top-flight soccer side Lyon have sold the naming rights for their stadium to their longstanding partner Groupama.
The three-year deal will see the Ligue 1 club’s Parc Olympique Lyonnais renamed as the Groupama Stadium. The insurance firm’s logo will be displayed inside and outside the venue, as well as on pitchside LED boards and in hospitality areas.
The agreement sees the Groupama Rhône-Alpes Auvergne-operated company upgrade its commitment to the seven-time French champions, adding to its naming rights deal for the team’s training centre.
Jean-Michel Aulas, chairman of Lyon, said: “I am particularly pleased and proud of the signing of this global agreement of naming and partnership with Groupama Rhône-Alpes Auvergne. We have always been convinced that what was possible abroad would also be possible in France. We all knew that we could transcend the mere visibility of the brand in the stadium.”
Francis Thomine, managing director of Groupama, added: “This new step in our partnership with Lyon is reflected in a project that is innovative in its construction, ambitious in its economic objectives, and valuing the pride of our employees and members. Groupama Stadium will be a large stadium, but also a venue for events and a unique social and cultural gathering for our region. We extend our best wishes for success to its development.”
Lyon finished fourth in Ligue 1 in 2016/17, securing qualification to the group stage of the Uefa Europa League, European club soccer’s second-tier competition.