Grey is the new black for WBC

Grey New York will lead the advertising campaign for the second World Baseball Classic (WBC) after agreeing a deal with the international tournament's organisers. The agency performed a similar role for the first edition of the WBC in 2006.

BaseballLength of contract: 1 year | Annualised value: US$2 million | Overall value: US$2m

Grey New York will lead the advertising campaign for the second World Baseball Classic (WBC) after agreeing a deal with the international tournament's organisers.

The agency performed a similar role for the first edition of the WBC in 2006 – it will become a quadrennial tournament after this year – which was held in Japan, Puerto Rico and the USA, and attracted 750,000 fans worldwide.

"We're pleased to be teaming up once again with Grey and its team of such talented people," added Gene Orza of the Major League Baseball Players Association. "They were a major factor in the enormous success of the inaugural Classic, and I'm sure that will be the case again.”

Maureen Maldari, vice-president of Grey New York, described the deal as “a tremendous vote of confidence,” and described the WBC as an iconic brand.

Paul Archey, Major League Baseball’s senior vice-president, said: "Grey presented us with a powerful creative idea that promises to resonate with baseball fans around the globe."