Hofmann Personal has upgraded its partnership with second-tier German soccer side Greuther Fürth to become their new main sponsor.
The two-year deal will see the recruitment specialist serve as the 2. Bundesliga outfit’s front-of-shirt sponsor until the end of the 2018/19 season. Additionally, the company will receive extensive brand exposure throughout the team’s Sportpark Ronhof stadium.
The agreement ends Greuther Fürth’s association with insurance company Ergo Direkt, which had been the club’s main sponsor since 2002.
Helmut Hack, president of Greuther Fürth, said: “Hofmann Personal has been a partner for over 15 years and we are very pleased that we are now able to intensify this partnership. Hofmann Personal is an internationally active, successful family business, which has its roots in the region. There are many similarities and we want to develop them now.”
Ingrid Hofmann, managing director of Hofmann Personal, added: “It is our goal to be available as a contact for every fan who is looking for a job or a career change. With our commitment, we are taking a new approach to make our nationwide presence more prominent.”
Greuther Fürth finished eighth in the 2. Bundesliga in 2016/17, and kick off the new season away to SV Darmstadt 98 on 29th July.