Professional services company Grant Thornton LLP has signed a deal to become a sponsor of the PGA Tour and The Players Championship, and penned a separate agreement with golfer Rickie Fowler (pictured).
The deal with the PGA Tour, golf’s leading circuit, and its flagship tournament will run for five years, and includes on-course branding and broadcast integration.
Grant Thornton will also have hospitality space at the tournament, which is held at TPC Sawgrass in May. A PGA Tour statement said the company will broaden out the partnership to other select events in due course.
Meanwhile the firm’s new partnership with Fowler, the current world number seven and winner of the The Players Championship in 2015, will see the American wear the Grant Thornton logo on his playing shirt during competitions from 2018 onwards.
Fowler, who won last weekend’s Hero World Challenge, will also appear in the company’s first US-wide advertising campaign next year.
“Grant Thornton is the kind of acclaimed organisation that aligns with the vision and values of the PGA Tour and The Players Championship,” said PGA Tour commissioner Jay Monahan.
“Moreover, as a proud partner of The Players, Grant Thornton will help support the continued growth and charitable impact of the event as we strive to present a showcase of excellence for players, guests and fans from around the world.”
Financial terms of both deals have not been released.