Camera manufacturer GoPro has become an official partner of the Red Bull Signature Series, a collection of action sports events produced and run by the Austrian drinks manufacturer.
The agreement, announced by Red Bull Media House and its collaborator on the Signature Series Alli Sports, a division of the NBC Sports Group, sees GoPro join the series for the 2013 season.
GoPro will promote its Hero3 camera through the series. Footage shot using the camera will be incorporated into broadcasts.
“Our collaboration with GoPro will enhance the Signature Series production and complement the content we provide viewers,” said BJ Carretta, vice president of marketing and communications at Alli Sports.
“Distributed through our NBC broadcasts, digital platforms and the Red Bull Signature Series mobile app, exclusive GoPro content will continue to enhance the growth of the property.”
Red Bull Signature Series events include Crashed Ice, an ‘ice cross’ downhill event, and Red Bull Rampage, a downhill mountain biking competition.