Rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day.

Rolling sports business news wrap: Every deal, every day

Boxing: The middleweight super-fight rematch between Gennady Golovkin and Canelo Alvarez will be hosted at the T-Mobile Arena after the Las Vegas venue saw off a rival bid from New York's Madison Square Garden

Golovkin's promoter, Tom Loeffler, confirmed the decision, saying: "It was close enough that it didn't have to be a big argument."


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The storied New York venue, known as the "Mecca of Boxing," presented a bid for the rematch in excess of the package that brought the first Alvarez-Golovkin meeting to T-Mobile Arena in September. However, Golden Boy, the lead promoter for the fight and Alvarez, were able to secure its preferred venue. 

Fighting in New York would saddle the fighters with a 9.8 per cent state income tax on their guaranteed purse money, staging bout in Las Vegas requires an 8 per cent gate tax that cuts into profit from what Loeffler said should exceed the US$27 million live gate the first bout generated.

Soccer: Carlsberg will end its sponsorship of the England football team following this summer's World Cup in Russia. The move to end the tie-up after 22 years comes as part of a shift in strategy that will increase the brewing company's investment in music and festivals.

In South America, Conmebol, the region's governing body, has announced its premier club competition the Copa Libertadores is to end its longstanding two-legged final. Instead, from 2019, the annual tournament will be decided by a single game at a neutral venue. That final will be staged in a primetime Saturday slot in order to maximise exposure and earnings potential.

Gremio celebrate their 2017 Copa Libertadores win

Gremio celebrate their 2017 Copa Libertadores win but their victory over two legs will be one of the last of its kind in the competition​

US second-tier, the United Soccer Leagues (USL) has announced Johnson Consulting as its official stadium assessment supplier. 

In Spain, second-tier outfit Osasuna have signed a four-year kit supplier deal with Danish brand Hummel, ending the club's five-year association with Adidas.

Basketball: The National Basketball Association (NBA) and multi-national telecomms company Altice have announced a multi-year partnership that will bring live games and original NBA programming to more than 4.8 million subscribers across the Dominican Republic.

In college sports, the Colonial Athletic Association (CAA) announced today that Jersey Mike’s Subs will be the presenting sponsor of the 2018 CAA Men’s Basketball Championship.

Cricket: Nine Entertainment and News Corporation are in discussions over a joint bid for Australian cricket broadcast rights which would see the sport split across free-to-air and subscription television channel Fox Sports, a move that could lock out current Big Bash League broadcaster Network Ten. According to the Australian Financial Review, the package would see Nine hold onto the rights to the international Tests, one-day internationals, and T20 internationals, while the BBL split with Fox Sports.

English county, Lancashire have signed a partnership with SecuTix, a global ticketing engagement platform for sports, culture and entertainment industries, as their new ticketing provider.

Motorsport: DC Solar has been named title sponsor of Las Vegas Motor Speedway's September Nascar Xfinity Series race.

According to the SiriusXM NASCAR Radio show's Dave Moody, Smithfield will be primary sponsor of Richard Petty Motorsports’ Number 43 Chevrolet, driven by Darrell Wallace, for six races during the 2018 Monster Energy Nascar Cup Series season.

Michelin Motorsport will remain as the sole tyre supplier of the EuroFormula Open championship for a further three seasons. The two parties signed a new agreement that takes the alliance up until the conclusion of the 2020 campaign.

Mrs Mac’s has signed on as the Virgin Australia Supercars Championship official savoury pastry partner for 2018. The partnership will see Mrs Mac’s pies, sausage rolls and savoury pastries sold to fans at Supercars events throughout the year.

Golf: The Philippine Open’s 100th staging will be co-sanctioned by OneAsia tour when the record US$600,000 event is held this week at the Country Club in Santa Rosa, Laguna. 

Gaelic sports: The Gaelic Athletic Association (GAA) has voted to ban sponsorship agreements between its properties and gambling companies in a move designed to protect the integrity of its competitions.

Horse racing: Arena Racing Company (ARC) has announced a partnership with Sky Wi-Fi that will see all of its UK 15 racecourses fully equipped with Wi-Fi by the end of summer 2018.

Athletics: UK convenience store group Spar has been announced as a national partner for the IAAF World Indoor Championships Birmingham 2018. As part of the agreement Spar will provide the workforce and volunteers with packed meals and will also supply own-label wine at the hospitality events.

Surfing: The World Surf League (WSL) announced the Founders' Cup of Surfing, a historic region-versus-region teams event.  Five teams - USA, Brazil, Australia, Europe and World - made up of men's and women's surfers from the elite WSL Championship Tour, will compete over the two-day event at the world-class, man-made wave venue of Surf Ranch in Lemoore, California, in May.

Esports: Betway has signed a deals to sponsor three ESL’s competitions in 2018. The online bookmaker will partner with ESL for the Intel Extreme Masters (IEM) and ESL One in 2018. Further, Betway will also sponsor Season Seven and Season Eight of the CS:GO Pro League, which conclude in May and December of this year.

Appointments: Northampton Saints have appointed Lee Gibbons as their new commercial director. Gibbons joins after nine years at Adidas where he was senior director of sports marketing.

Endorsement of the day

Emile Heskey has been retired for almost two seasons but that has not prevented the former England striker signing a brand ambassador deal with nline gaming portal

Heskey will provide weekly columns and vlogs on the latest soccer news, including insight on the upcoming World Cup in Russia. 

W88 wasted little time in getting acquainted with their latest signing, producing a lovely collage over the weekend (21st February) on Facebook to wish Heskey a happy birthday. Heskey was 40 on 11th January, but - as W88 said in its picture caption - better late than never.

W88 wish Emile Heskey happy birthday

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story