Australian brewery Lion has entered into a strategic partnership with the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC), the quadrennial multi-sport event for members of the Commonwealth.
Its flagship brand XXXX Gold will be the official beer of the Gold Coast 2018 Commonwealth Games (GC2018). The Queensland beer will have a strong brand presence at GC2018 events and will have the official pourage rights at the stadium bars, fans zones and hospitality areas.
Lion will also release a limited edition Summer Bright Lager featuring images of athletes. XXXX was the official beer of the Commonwealth Games last time it was hosted in Queensland in 1982 in Brisbane.
“We are really excited to be part of the Commonwealth Games for next year,” said Ben Slocombe, Lion’s marketing director. “The number one beer in the country gets to support this huge event and where better to do it than on the Gold Coast, Queensland.”
GC2018 will run from 4th to 15th April.