SportsPro SportsPro

Go Daddy and RC Cola commit to Andretti

30 August 2011 | Posted in Sponsorship, Motorsport, North America | By David Cushnan

Andretti Motorsports has bolstered its sponsorship portfolio, despite the departure of its high-profile driver Danica Patrick at the end of the 2011 season.

Go Daddy, which sponsors the Nascar-bound Patrick, is to continue its support of the team in the Indycar Series, signing a two-year deal which includes sponsorship of one of the Andretti Autosport Indycar entries as well as personal deals with three generations of the Andretti family - the legendary Mario, team owner Michael and driver Marco. The trio will appear in Go Daddy advertising campaigns from this winter.

“Three generations of Andrettis – now that’s just plain cool,” said Go Daddy chief executive and founder Bob Parsons. “Deciding to stay with IndyCar was a pretty easy decision. The fans are great. Imagine the marketing potential. Mario is an absolute icon. Michael has been Go Daddy’s partner as a team owner for five years now and Marco is a young man who is already in the racing record books. This is not your ‘everyday’ sponsorship, that’s for sure.”

Michael Andretti added of the web hosting and domain name registration company: "Bob and his team have grown Go Daddy into a world leader in a very competitive industry. You have to respect that. The formula is a simple one: make it easy and affordable to build an effective, reliable website … and take good care of your customers. That’s a good story to tell and the kind of sponsor every IndyCar team would love to have.”

Meanwhile, the Dr. Pepper Snapple Group Inc. has announced that its RC Cola brand has signed a multi-year partnership, starting in 2012, to sponsor Marco Andretti's car. Further details have yet to be released but John Lopes, the senior vice president and chief marketing officer of Andretti Autosport, said of the deal: “We’re really excited to bring RC Cola on board aboard Marco’s car.

"Our partnership with Dr Pepper Snapple Group continues to grow and become stronger, something we’re very proud of and excited about. We look forward to sharing success next year and for many years to come.”

blog comments powered by Disqus