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Gillette signs on with Four Nations

14 July 2009 | Posted in Sponsorship, Rugby, Top Story | By Michael Long

Gillette, one of world sport's biggest sponsors, has agreed to back the 2009 Rugby League Four Nations.

The company, which counts Tiger Woods, Roger Federer and Thierry Henry amongst the athletes it endorses, will be headline sponsor of the event. It will feature Australia, England, France and World Cup winners New Zealand, with matches played in both England and France.

Gillette, who will continue to sponsor the England national team for the next two years, sponsored the Gillette Tri Nations in 2004, 2005 and 2006.

"We are delighted that Gillette have decided to become the headline sponsors of a prestigious international tournament like the Gillette Four Nations," said the Rugby Football League's commercial director Paul Kimberley. "Rugby league is one of the UK's fastest growing and most progressive sports and this partnership offers Gillette further opportunities to raise their profile and brand awareness on the world stage. The Rugby League World Cup was a huge success in Australia last year and we have no doubts that the inaugural Gillette Four Nations will build on the momentum from that tournament."

Nathan Homer, the business leader of Gillette UK and Ireland, added: "We are delighted to continue Gillette’s long standing involvement with International Rugby League and play our part in pushing this tournament to the next level as it becomes the Four Nations."

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