Germany boss Löw to continue as Nivea ambassador

13 November 2012 | Posted in Personal Endorsement, Soccer, Europe, | By Eoin Connolly

Germany soccer club Joachim Löw has renewed his deal with Beiersdorf Group to promote its Nivea products for another two years.

The 52-year-old will continue to appear in promotional campaigns for Nivea for Men products - acting as 'care coach' for the national team - until after the next Fifa World Cup in Brazil in 2014, when his contract with the German Football Association is set to expire. The agreement extends a relationship dating back to 2008, when Löw led Germany into Uefa Euro 2008 in Austria and Switzerland.

Financial terms and further details of upcoming campaigns were not released.

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