German Swimming Federation lands seven-figure deal

TYR has agreed a major three-year sponsorship deal with the Deutsche Schwimm-Verband (DSV - German Swimming Federation).

TYR has agreed a major three-year sponsorship deal with the Deutsche Schwimm-Verband (DSV - German Swimming Federation).

The DSV has been without a lead sponsor since the end of 2008, when it terminated a contract with sportswear brand Adidas. TRY, an American manufacturer of swimming equipment, will have an extensive range of branding rights. It will provide equipment and uniforms for the German national teams, though this will not take precedence over individual endorsement deals signed by German swimmers with other companies.

The financial details of the deal were not disclosed. Although Adidas was believed to have been paying an annual US$1.28 million for its sponsorship, TYR is likely to be paying less as it will not enjoy an exclusive status in its category.

DSV president Christa Thiel said: "With the company's know-how and our own sporting achievements, we can and will continue to develop a positive trend in the future."

Franck Horter, general manager of TYR in Europe, added: "The partnership with the Deutsche Schwimm-Verband is an asset to our brand. The DSV is the largest swimming association in the world and has a long and unique swimming tradition."