German soccer solar trend extends to Freiburg

15 August 2011 | Posted in Sponsorship, Soccer, Europe | By Michael Long

Bundesliga side SC Freiburg has announced Mage Solar AG as a new premium partner, continuing a trend which has seen a number of German soccer clubs agree deals with solar companies.

While financial details and the duration of the deal were not disclosed, the agreement, brokered by Infront Sports & Media, is expected to be worth a mid-six figure sum annually.

As a premium partner, Mage Solar AG will receive advertising space within view of television cameras in the form of LED perimeter boards. The company will also provide financial support for Freiburg’s soccer school.

The sponsorship deal is aimed at increasing public awareness of Mage Solar AG in Germany, one of the world’s largest solar markets. Headquartered in Ravensburg, Baden-Württemberg, the company offers tailored photovoltaic-system components for solar power systems on residential, commercial and agricultural buildings and open spaces.

“SC Freiburg is the ideal club to partner with us, as a supplier of photovoltaic-system components,” said Dr Markus Feil, chief executive of Mage Solar AG. “A sustainable, traditional club with a strong environmental commitment and based in the 'Green City', Freiburg has the most sunshine hours in Germany. An image that fits well with us and our industry.”

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Fritz Keller, chairman of SC Freiburg, said: "With Mage Solar AG we have a sponsor that stands for sound and sustainable management – as our club does. We are proud of this agreement with an international company that shares the unique philosophy which has guided us here in Freiburg for many years."

Reinhardt Weinberger, managing director of Infront Germany, added: "Mage Solar AG and SC Freiburg is a very credible brand partnership in top German sport. This is another success for the cooperation between Infront and the marketing department at SC Freiburg. Our experienced team onsite will support Mage Solar AG in the implementation and activation of the sponsorship."