German giants sign Samsung extension
German soccer giants FC Bayern Munich have extended their sponsorship agreement with consumer electronics brand Samsung for another year.
Under the terms of the deal, financial details of which were not disclosed, Samsung will continue as a premium partner of Germany’s most successful club, having assumed the role in July 2010.
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As part of the initial deal, Samsung has been offering FC Bayern Munich fans access to exclusive club content via a smartphone app.
FC Bayern Munich have 5 sponsorship categories - main sponsor, equipment supplier, premium partners, classic partners and food partners. As a premium partner, Samsung joins Coca-Cola, Audi, Lufthansa, Yingli Solar, Paulaner and HypoVereinsbank.