Italian soccer side Genoa have agreed a sponsorship deal with Barbati.
The Italian fashion house becomes Genoa’s new fashion partner from the start of the 2017/18 Serie A season. Barbati will supply the club’s executives, technicians, players and staff with formal wear, while the club will lend their players’ images to the retailer’s future advertising campaigns and activations.
Genoa finished 16th in the Italian top flight in the 2016/17 season. They start their 2017/18 season with an away fixture against Sassuolo on 19th August.