The Football Association of Wales (FAW), the governing body for soccer in the country, has announced a partnership with sports data company Genius Sports.
The sports technology company will hold the global commercialisation rights for the governing body’s data within the media and betting sectors.
Under the terms of the new deal, the London-based company will maximise the commercial value of the FAW’s official data with a view to growing Welsh soccer’s global audience. Genius Sports is to collect real-time data pitchside at several competitions including the JD Welsh Premier League, Orchard Welsh Premier League, and the JD Welsh Cup.
“It is important that we as an association maximise the full value of the data from our major domestic competitions,” said Jonathan Ford, chief executive of the FAW. “To that end we are pleased to have formed this partnership with Genius Sports, which we believe will enable us to achieve this, as well as expand our audience.”
Steven Burton, managing director of Genius Sports, added: “When combined with the right technology, official data can drive long-term, quantifiable benefits for rights holders. Our technology is relied upon by the largest leagues and federations in world sport and we are delighted to be working in partnership with the Football Association of Wales to help them to unlock the full value of their data.”