The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) series has entered into multi-year commercial partnership with General Tire.
The American tyre manufacturer will serve as the official tyre partner of the UFC in the Asia-Pacific region. The collaboration will begin with the 17th June UFC Fight Night: Holm Vs. Correia at the Singapore Indoor Stadium, Singapore.
Under the terms of the agreement, General Tire branding will be present in the octagon cage and at experience booths during Asia-Pacific UFC events. It will also receive promotional spots during live broadcasts as well as being featured across social and digital platforms.
“We are proud to partner with General Tire in the APAC region,” said Joe Carr, senior vice president of international content for the UFC. “General Tire’s adventurous brand personality is a great fit with UFC and we look forward to working together to deliver exciting experiential events and unique in-market opportunities for fight fans and consumers.”